DIGITAL PERIMETER / POPULATIONConnectingOne mile. One orange weekend.
RevFirma population proxy for the reporting day. This is a cumulative estimate, not the number of people inside the stadium right now.
Day-to-date estimate at each reading. Changes reflect reported reach, not arrivals or departures.
Reported leads for the day
Awaiting conversion-campaign reading
Conversion reach is reported separately. It is not added to the population estimate.
Awaiting demographic readings
Share of reported ad impressions for the selected campaign and day. Includes unknown categories. These describe ad delivery, not a census of people in the stadium. Meta may update demographic totals separately from campaign totals.
| Day · CT | Est. people reached | Reported reach | Impressions | Frequency |
|---|---|---|---|---|
| Completed homecoming days will appear here. | ||||
Daily reach is deduplicated within each day. Daily populations must not be added together as unique weekend visitors.
The campaign targets adults in a one-mile radius around Boone Pickens Stadium using Meta’s home/recent location signals. These signals do not verify that a person is currently inside the perimeter. The estimate is neither total market population nor stadium attendance.
Collection runs every 15 minutes. The page checks for updates every 30 seconds and marks readings older than 30 minutes as delayed. Recent trend readings are retained by the existing collector; completed daily totals remain available. Leads use Meta’s reported attribution and may be revised after the day ends.